Backstage from Askania-Nova. Look where everything happened
Backstage с Аскании-Нова. Загляни туда, где все происходило 10.08.2019 This place has a special atmosphere. Free steppe, sincere people - as if discovering a new Ukrainian reality, full of closeness with nature.
Expanding. Now in Lviv ETNODIM store has opened
Расширяемся. Во Львове открылся магазин ETNODIM 31.07.2019 Several months of waiting, burnt roof, reconstruction and finally the long-awaited launch of a store in your favorite city.
Embroidery and everyday life: 4 stories from ETNODIM participants
Вышиванка и обыденность. 4 истории участниц от проекта ETNODIM 30.07.2019 Under the terms of the project, we selected different, contrasting participants and gave them dresses to spend their usual day in embroidery and told about it.

History of ETNODIMetnodim-home3.jpg

The history of ETNODIM begins in 2009, it is a long way from Ukrainian traditional embroideries to modern ones. The concept of the brand is simple and inspiring: to create modern ethno-clothing in combination with folk traditions.


We believe that ethnic clothing should be developed. This is one of the important elements of ukrainian identification. Creating embroidered shirts, each of us does not just produce a product, but creates ukrainian history.

To create ornaments on embroidered shirts is an art, and art, in turn, is a reflection of reality. That is how things are born that have historical motives and, in particular, are filled with a new, modern vision, one that surrounds us at this particular time.

Today the fashion for ethno-images does not leave world trends, and Ukrainian embroidered shirts got into wardrobes of the most popular stars of the world. Today, embroidery is an organic part of life and culture.


Our collections “Women”, “Men”, “For Children” and “Home” are based on high-quality linen fabric. Products with embroidery are developed by designers using modern technologies, while maintaining the main idea and essence of embroidery. We will show you what today you can combine embroidered clothes with, how to be in trend, and also tell you why it is important to popularize Ukrainian culture around the world. Follow our news in the "Blog" section and on social networks.

ETNODIM Philosophy

Things created by people who care about others will serve for many years.